TV looks to get social
Television broadcasters and marketers are looking more than ever to create "social TV" -- an audience experience that extends across Twitter, Facebook, MySpace and mobile platforms, and offers similarly extended sponsorship opportunities. Networks are still experimenting with different ideas, like online-only giveaways, Twitter tickers and downloadable chat and video tools to see what fans will go for -- and what they'll be able to monetize.
Advertising Age | 11/16
This story published in IAB SmartBrief on 11/16/2009
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