PepsiCo rethinks digital advertising
PepsiCo shifted away from its established roster shops in some recent digital assignments. It named digital agency Firstborn in charge of digital strategy for its Sobe beverage brand, and is in the midst of a digital agency review for Amp. Recently, CEO Indra Nooyi said the beverage marketer has pushed nearly one-third of its ad spending to digital media.
Advertising Age (tiered subscription model)
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This story published in IAB SmartBrief on 11/16/2009
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