Why ad networks are the new e-mail
Tod Sacerdoti, founder and CEO of the Brightroll video ad network, writes that online companies are creating ad networks in the way they offer free e-mail and other services. He believes the shift to networked inventory will calm the concerns expressed by some publishers that ad networks devalue their content and audience.
Advertising Age (tiered subscription model)
| 11/10
This story published in IAB SmartBrief on 11/16/2009
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