Interactive advertising gets ratings results, panel says
Even in its developmental stages, interactive advertising initiatives are moving the needle on viewer engagement, according to executives participating in a panel discussion at a cable industry event this week. A&E Television Networks, for instance, has used interactive applications on a trial basis with some programming on its History channel and has been rewarded with ratings bumps of 15% to 20%.
Broadcasting & Cable | 10/26
This story published in IAB SmartBrief on 10/27/2009
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