Apple opens its iAd platform to mobile-app creators
Developers of mobile applications can now tap Apple's iAd network to market their products. The developers, similar to Apple's other brand clients, can view data on sales and click-through rates and use tools to make decisions on design, ad size and user interaction.
Mediaweek | 07/28
This story published in IAB SmartBrief on 07/29/2010
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