Social-gaming sector consolidates
Disney, Google and MTV Networks are among the companies cutting deals with developers of social-networking games, betting that there is money to be made in the sale of virtual goods within the games. Disney bought developer Playdom for $563 million this week, MTV bought developer Social Express this month, and Google is reportedly talking to Playdom, Electronic Arts and Zynga.
Advertising Age (tiered subscription model) | 07/28
This story published in IAB SmartBrief on 07/29/2010
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