Stores turn to mobile texts for customer contact
Retailers are increasingly using text-message alerts to keep their customers informed about sales and special events, while online retailers are using microblogging site Twitter to alert shoppers to deals. The Gap, Target, Sears Holdings and Amazon.com each have launched wireless outreach programs this year.
Wall Street Journal, The
| 12/8
This story published in IAB SmartBrief on 12/09/2008
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