Wieden to steer green campaign for Honda Insight's European launch
Honda has named Wieden + Kennedy, Amsterdam, to handle creative duties for the automaker's green marketing campaign for Europe, the Middle East, Africa and Russia. The shop, which competed against four unnamed rivals in the pitch for the environmental business, is charged with creating a multiplatform campaign to back the spring European debut of the Honda Insight family hybrid.
Adweek
| 12/8
This story published in IAB SmartBrief on 12/09/2008
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