Why digital political consultants see gold in California

Engage and Blue State Digital are among the Washington, D.C.-based digital political consulting firms to look westward to California to expand their businesses. "Just by the nature of the ballot initiatives and propositions, [California is] the right market for political work," said Engage partner Mindy Finn. "That, in conjunction with it being so forward-leaning when it comes to technology, it's the natural place we'd venture after D.C."

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This story published in IAB SmartBrief on 09/16/2009





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