How will British music service play in U.S. market?

Spotify Ltd., a British online music startup available in six European countries, is embarking on an ambitious plan to expand in the U.S. and China. The service offers free music streams for those willing to listen to a short ad about every 20 minutes or a premium service with no commercial interruptions and better sound quality. Spotify faces competition in the U.S. from rival services like Pandora and MySpace Music, according to this article.

Wall Street Journal, The | 9/16 Bookmark and Share

This story published in IAB SmartBrief on 09/16/2009





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