Rubicon to add behavioral data management services
The Rubicon Project, through its acquisition of Seattle startup Others Online, will be offering behavioral targeting management services to ad network clients. "We don't own any data, it's the publishers data," said Rubicon CEO Frank Addante. "We're just facilitating and managing it. It gives us the ability to police the environment, just like [we] police ad networks."
Mediaweek
| 9/15
This story published in IAB SmartBrief on 09/16/2009
Get stories like these delivered daily for FREE:
|
IAB SmartBrief
Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|