Twitter, Facebook fans become brand faithful
Social-media users who follow a brand on Facebook or Twitter are up to 67% more inclined to shop that brand or recommend it to others, according to a report by Chadwik Martin Bailey. Fans' reasons for following companies included seeking discounts, signaling their support or receiving exclusive access.
Independent (London), The | 03/17
This story published in IAB SmartBrief on 03/18/2010
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