Atkins Diet tries comeback with print, Web campaign
Actress Courtney Thorne-Smith is the new face of the Atkins Diet, which is the focus of a new print and online campaign. The effort from parent company Atkins Nutritionals, which bears the tagline "Sweet, Sexy, Science," is meant to portray the diet plan in a "more contemporary" and "less clinical" light, according to this article.
Brandweek | 01/06
This story published in IAB SmartBrief on 01/07/2009
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