Report: Digital ads to surpass newspapers in U.S. by 2014
The newspaper ad segment in the U.S. by 2014 is poised to cede its second place sales spot to digital, a new report from PricewaterhouseCoopers has found. Online and mobile ads are projected to expand from $24.2 billion last year to $34.4 billion in 2014, while newspaper sales are estimated to fall from $24.82 billion to $22.3 million over the same period. Television remains in first.
Wall Street Journal, The
| 6/15
This story published in IAB SmartBrief on 06/16/2010
Get stories like these delivered daily for FREE:
|
IAB SmartBrief
Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|