Is the Web too nice?
While the blogosphere and online discussion boards are typically full of snark and venom, product ratings show off the Web's sunny side, according to this article. On average, online reviewers award a generous 4.3 stars out of 5, according to data from Bazaarvoice Inc. and other e-commerce watchers. Some online commentators are trying to reverse this trend by emphasizing the negative in their product and service reviews.
Wall Street Journal, The
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This story published in IAB SmartBrief on 10/05/2009
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