Dial up the new wave in advertising
Marketers see iPhone apps as a boon to branding, even if they don't see any immediate sales gains, according to this article. Apps that offer some utility, like a level from tool-maker Stanley Works, are seen as having the most staying power. However, since apps for iPhone, BlackBerry and Google's Android aren't interoperable, some question the mass-market potential for the utilities.
NYTimes.com
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This story published in IAB SmartBrief on 10/05/2009
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