Research: Product chatter gets louder on social media
Social networks are now places where users can learn about brands, a joint report from Performics and ROI Research has found. Among the findings: Almost half of Twitter users conducted a search for a brand after finding out about it on the microblog, while 46% of Facebook users have discussed or recommended products to others.
MediaPost Communications | 11/05
This story published in IAB SmartBrief on 11/06/2009
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