Nokia to feature Rihanna in campaign for X6 phone
R&B singer Rihanna is the star of the new "Nokia Play 2010" multiplatform effort for its X6 phone and entertainment programs. Under the deal, Nokia will present a live performance by Rihanna to its subscribers and release a special edition of her new album, "Rated R," with a bonus track and a mobile app.
Adweek
| 11/6
This story published in IAB SmartBrief on 11/06/2009
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