Can Hollywood monetize online video?
While there have been some positive steps recently, the video industry remains slow to embrace innovative, commercially viable ways to migrate TV and film content over to the Internet, according to this report. "Studios are feeling their way through," said Rick Bolton, the chief executive officer of Film Fresh, a digital downloads firm. "But the consumer is going to decide where this all is going, not the corporate side."
Hollywood Reporter, The
| 11/5
This story published in IAB SmartBrief on 11/06/2009
Get stories like these delivered daily for FREE:
|
IAB SmartBrief
Designed specifically for advertising, marketing and media executives, IAB SmartBrief is a FREE daily e-mail newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more |
|