News Corp. touts focus on "The Interestnet"
In an appearance at the ad:tech conference in New York City, News Corp. chief digital officer Jon Miller said the company's digital strategy emphasizes three areas: real-time information, mobile media and social media. He also sees the online ad market in three categories: ads on premium content, targeted ads and ads that run on "the long tail" of the Web -- the huge archive of content.
Mediaweek
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This story published in IAB SmartBrief on 11/06/2009
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