Marketers need "conversation strategy" to connect with consumers
Marketers in today's connected world need to deploy a "conversation strategy" that includes content to get consumers talking and strategies to keep them engaged, according to Marsha Lindsay, CEO of Lindsay, Stone & Briggs. "For marketers who get their brand's meaning and conversation strategy right, consumers will take over the conversation for you, making your marketing more proficient, and making you a genius in your new role of chief conversation officer," Lindsay writes.
Advertising Age | 10/27
This story published in IAB SmartBrief on 10/28/2009
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