Web Analytics

Inside Google's Advertising Empire
Yahoo! | 55 minutes ago
Google 's gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in "intelligent display advertising." Yep -- that means more online ads customized specifically for your visit.

Location-Based Ads and the Rise of the Check-In
ClickZ | 1 hour 22 minutes ago
A long time ago, I visited Google. I talked with a few people on the product development team and I mentioned that they were in a unique position with AdWords, because they only got paid when someone clicked on an ad. The actual serving of the ad itself they did for free.

Attribution Models: Extracting More Value From Campaign Data
ClickZ | 1 hour 22 minutes ago
In my last column, I looked at some challenges around understanding the dynamics of marketing activity when using the standard attribution models provided in most Web analytics systems. Most of the time, Web analytics systems use a "last click" attribution model, which credits the last marketing touch point with the sale or conversion.

Google Brings AdSense To The Desktop For The First Time Via Google Earth
Reuters | 4 hours 2 minutes ago
Yet another Google (NSDQ: GOOG) property is getting ads.

paidContent Quick Hits 11.23.09
Reuters | 9 hours 13 minutes ago
» Although CNN?s grasp on the American cable news market has slipped, execs claim its worldwide audience makes it tops overall.

Post-Click Analytics Closer to Becoming Reality - MarketingVOX
MarketingVOX | 10 hours 12 minutes ago
A host of new applications are enabling the easier integration of web analytics into email marketing and mobile marketing campaigns.

List compilers forge alliances to enrich their databases
BtoB | 11 hours 4 minutes ago
Not content with the specific data-research processes they've previously relied on, database list providers are combining with former competitors, a variety of other suppliers and services, and new social resources to augment the richness of their lists.

Back Mobile Web Site Performance Varies Widely Among Leading Retailers, Finds New Compuware Gomez Benchmark
FierceWireless | 13 hours 17 minutes ago
If you plan on browsing or shopping on the mobile Web this holiday season, the experience might take as much as four seconds longer on some retailers' mobile Web sites than others. This was the... Read more >>

CRM News: Implementation: Who to Blame When CRM Fails
TechNewsWorld | 17 hours 14 minutes ago
When companies are winning -- demonstrating growth and gaining market share -- the "if it ain't broke, don't fix it" mentality can breed complacency. Conversely, when sales are sluggish and customer churn is high, CRM solutions are often the first thing in management's sights.

E-Commerce News: E-Commerce: Site Search: Please Shoppers and Boost Your Bottom Line
TechNewsWorld | 17 hours 14 minutes ago
The foundation for making site search drive higher ROI is data.

EXPERT ADVICECreating Exceptional Customer Experiences, Both Coming and Going
E-Commerce Times | 17 hours 26 minutes ago
While technology will never be able to replace the experience of in-person interaction with customers, marketing automation solutions have the ability to make inbound marketing an integral part of campaigns and can support the flexibility to react immediately to a customer's latest action, regardless of the channel.