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Geo-targeting apps may find themselves in 2012

IAB SmartBrief | Feb 14, 2012

The use of geo-targeting techniques made possible by GPS-enabled smartphones is changing how advertisers relate to consumer behavior. New applications used by JetBlue go beyond Foursquare location-based check-ins to geo-fencing, wherein arriving at a location's threshold triggers an automated response, and The Weather Channel is experimenting with location-informed ads that predict intent or behavior. Adweek (02/13)

Study finds news organizations are still lagging in digital ads

IAB SmartBrief | Feb 13, 2012

Predictive analytics studies changing consumer habits

IAB SmartBrief | Feb 16, 2012

Millennials embrace streaming TV via game systems

IAB SmartBrief | Feb 10, 2012

Nielsen: "Cord-swappers" are a small but fast-growing segment

IAB SmartBrief | Feb 10, 2012

Facebook leads in display ad impressions for 2011 with 1.3 trillion

IAB SmartBrief | Feb 15, 2012

Why marketing chiefs must learn to love data

IAB SmartBrief | Feb 13, 2012

How the Internet powers innovation

IAB SmartBrief | Feb 16, 2012

Multitasking gives rise to multichannel strategies

IAB SmartBrief | Feb 14, 2012

Buyers want products with stories attached

IAB SmartBrief | Feb 15, 2012

IAB Case Study Road Show returns to San Francisco, L.A., Detroit

IAB SmartBrief | Feb 16, 2012

SOLD OUT: IAB Annual Leadership Meeting

IAB SmartBrief | Feb 02, 2012

ALMOST SOLD OUT: IAB Annual Leadership Meeting

IAB SmartBrief | Jan 30, 2012

IAB Mobile panel at Online Marketing Summit Feb. 8 in San Diego

IAB SmartBrief | Jan 26, 2012

IAB Annual Leadership Meeting

IAB SmartBrief | Jan 24, 2012

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