Shoppers want local authenticity, say architects
Architects of retail centers must make sure that their designs reflect the local culture, weather and history in order to cultivate authenticity and appeal, said designers at ICSC RECon Latin America. "Globalization fatigue" is pushing shoppers to seek a local feel, said one designer.
SCT Newswire | 10/30
This story published in ICSC SmartBrief on 11/02/2009
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