Most Clicked IDFA SmartBrief Stories


1. Applebee's new CEO: "Don't get me started on the mozzarella stick"

IDFA SmartBrief | Aug 20, 2008

When IHOP acquired the Applebee's chain, Julia Stewart returned as chief executive officer. Now Stewart is determined to reinvigorate the chain by adding menu items. New York Times, The (08/19)


2. DFA adds ingredients division to meet growing demands

IDFA SmartBrief | Aug 20, 2008

Dairy Farmers of America formed a new ingredients and contract manufacturing division because of the growth potential in U.S. and global markets. Ingredients such as cheese powders, condensed milks, dairy flavors and casein are used in products such as ice cream, baby formula and dairy beverages. American City Business Journals (08/18)


3. Eli Lilly to acquire Posilac from Monsanto

IDFA SmartBrief | Aug 20, 2008

Pharmaceutical giant Eli Lilly & Co. has agreed to pay $300 million for the Posilac brand, a Monsanto unit that makes the synthetic hormone used by some farmers to increase milk production in dairy cows. The Posilac unit will be integrated into Lilly's animal-health division, Elanco, which began a significant expansion about five years ago. Bloomberg (08/20) CNNMoney.com (08/20)


4. Minnesota creamery committed to quality milk

IDFA SmartBrief | Aug 25, 2008

Autumnwood Farm's creamery in Minnesota, which sells about 500 gallons of milk per week, uses environmentally friendly bottles. One of the owners says it's worth the work and the "glass doesn't affect the taste of the milk and keeps it colder." Pioneer Press (St. Paul, Minn.) (08/24)


5. Wal-Mart gets warning for selling milk too cheaply in Puerto Rico

IDFA SmartBrief | Aug 25, 2008

The Puerto Rican authorities issued Wal-Mart a warning. The discounter was selling milk too cheaply, 36 cents below the price set by the U.S. territory to protect its milk industry. Progressive Grocer (08/22)


6. New functional dairy drink in the works

IDFA SmartBrief | Aug 25, 2008

Attitude Drinks and Nutraceutical Discoveries have partnered to create a new functional dairy beverage. The drink will include Innutria, an ingredient that has metabolic health benefits. Drinks Business Review (08/22)


7. Häagen-Dazs honey bee campaign creates buzz

IDFA SmartBrief | Aug 22, 2008

Häagen-Dazs' "Bee-Boy Dance Crew" online video has attracted more than 2 million views and 3,500 comments, creating a lot of buzz for the ice-cream maker's Häagen-Dazs Loves Honey Bees campaign. The campaign highlights the declining honey bee population and includes TV and print ads, charitable sponsorships and a microsite. MediaPost Communications (08/21)


8. Alaska takes bids for Matanuska Maid dairy plant

IDFA SmartBrief | Aug 22, 2008

Alaska agriculture officials have taken bids for the Matanuska Maid dairy's main processing plant in Anchorage. The state assumed control of the dairy in the 1980s and shut it down in December because of financial problems. Anchorage Daily News (Alaska) (free registration) (08/20)


9. Wisconsin touts its blue cheese

IDFA SmartBrief | Aug 22, 2008

Arizona Daily Star (Tucson) (08/19)


10. Dairy among products to increase food inflation, analysts say

IDFA SmartBrief | Aug 22, 2008

Food-price gains for dairy products may reach 9%, according to a report released by the USDA. The rising prices for dairy and other products could increase inflation at the fastest pace in nearly 30 years. Bloomberg (08/20)




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