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Too many marketers are passing up the over-50 consumer
Immersion Active SmartBrief | May 29, 2012
Even though boomers account for about $2 trillion in annual spending, marketers still run the risk of alienating them by focusing on younger consumers. But there are examples of businesses that have won handsomely by specifically targeting consumers age 50 and older. Huffington Post, The (05/25)
Famed chef caps career with quest to explore men and aging
Immersion Active SmartBrief | May 01, 2012
Aging-in-place technology is a booming business
Immersion Active SmartBrief | May 15, 2012
Over-50s are pegged as "digital immigrants"
Immersion Active SmartBrief | May 08, 2012
Big marketers turn to boomers, but the message has to be right
Immersion Active SmartBrief | May 22, 2012
Marketing to older consumers is a matter of old media, new landing pages
Immersion Active SmartBrief | May 22, 2012
Seeking the boomer as an individual is a key to marketing
Immersion Active SmartBrief | May 22, 2012
Sandwich generation is a target for wide array of products
Immersion Active SmartBrief | May 08, 2012
Simple measures are effective in preserving mental fitness
Immersion Active SmartBrief | May 08, 2012
Caring for elderly puts a squeeze on boomers
Immersion Active SmartBrief | May 08, 2012
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