Most Clicked ISA SmartBrief Stories
1. Dunkin' Donuts prototype features interactive menu boards
ISA SmartBrief | Jan 19, 2012
Dunkin' Donuts opened its 500th Chicago store this month, featuring the chain's new store prototype. The shop has updated colors, retro-themed seating, free Wi-Fi and interactive video menu boards. QSRWeb.com (01/12)
2. General Mills uses digital technology to reinvent packaging
ISA SmartBrief | Feb 02, 2012
General Mills is updating the marketing concept of surprises in the cereal box to use QR codes, applications and augmented reality. "You point to a logo [on food packaging], and things start to appear," said Chief Marketing Officer Mark Addicks. "Maybe some functional content will pop up on a cake-mix box, or you might see entertainment and games coming from a cereal box. What I'm hoping for is pure entertainment." USA TODAY (01/31)
3. New look of McDonald's varies by region
ISA SmartBrief | Feb 09, 2012
McDonald's is taking regional preferences into account as it remodels its stores worldwide, using a variety of architectural styles to fit each market. Stores in Asia keep the red-and-white color scheme but take on a "futuristic" style, units in Europe have updated versions of the traditional double-mansard roof, and U.S. stores are redesigned using an arcade style and a single golden arch. Seattle Times, The (02/04)
4. 5 things marketers need to know about digital signs
ISA SmartBrief | Jan 19, 2012
Digital signs have moved from flashy novelty to marketing must, writes iSIGN Media CEO Alex Romanov. He shares his list of five things marketers and others need to know, including the fact that digital signs will become smarter and more interactive in 2012. Digital Signage Today (01/13)
5. Black Box debuts wearable digital signs
ISA SmartBrief | Feb 02, 2012
Digital Signage Today (01/26)
6. Target reaches logo agreement with Canadian company
ISA SmartBrief | Feb 02, 2012
Target and Canadian discount retailer Isaac Benitah have reached an agreement to end a dispute over use of the company's logo in Canada, ahead of Target's planned 2013 opening of its first stores in the country. Under the deal, Benitah's 15-store Target Apparel chain will stop using a similar logo. Wall Street Journal, The (02/01)
7. Wendy's launches campaign on Times Square digital billboard
ISA SmartBrief | Feb 02, 2012
Wendy's launched a contest Monday with a splashy ad on a digital sign in the middle of Times Square telling people to head to the chain's Facebook page to enter. The contest lets fans design T-shirts that celebrate the brand, with a $5,000 grand prize for the look that gets the most votes from the public. Digital Signage Today (01/31)
8. Daktronics powers Super Bowl's digital scoreboards, signs
ISA SmartBrief | Feb 09, 2012
Digital Signage Today (02/02)
9. How digital signs boost business
ISA SmartBrief | Feb 09, 2012
The digital sign industry is on track to grow about 18.5% annually through 2016, according to an ABI Research report, which also cites cases of merchants whose sales increased with the use of the technology. Digital Signage Today (02/03)
10. Wrigley Field renovations will add LED scoreboard
ISA SmartBrief | Jan 19, 2012
USA TODAY (01/15)
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