Hotels see slowdown as a good time to rebrand

Some major hotel chains including Intercontinental Group's Holiday Inn and Marriott's Renaissance Hotels & Resorts are undergoing major relaunches to update their properties and brands. "It's the right time to be doing this," said Andy Cosslett, IHG's CEO.

Emirates Business 24/7 (United Arab Emirates) | 10/11 Bookmark and Share

This story published in ISA SmartBrief on 10/15/2009





More from SmartBrief:

After decades, Holiday Inn updates signage, logo

Thursday, July 16, 2009

Renaissance chain reborn with slick design

Thursday, September 24, 2009

Get stories like these delivered daily for FREE:
ISA SmartBrief
Designed specifically for the sign and visual communications industry, ISA SmartBrief is a FREE weekly e-mail newsletter. It provides industry developments, new technology, and special offers from the ISA. Learn more