Hertz to launch new logo in re-branding campaign
Hertz is rolling out a new logo, uniforms and ads as part of its first re-branding effort in 20 years. The rental-car company teamed with Landor Associates to soften its the yellow and black logo and make it "more friendly." It's also replacing its old tagline, "Let Hertz Put You in the Driver's Seat," with "Journey On."
Forbes | 10/21
This story published in ISA SmartBrief on 10/22/2009
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