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Column: Content marketing, hotel websites will drive demand in 2013
Hotel-website and content-marketing efforts will be the most vital tools for hotel marketers as consumers increasingly seek direct bookings and engagement with hotel firms when they shop for travel, writes Robert A. Rauch, president of R. A. Rauch & Associates. Travel demand will increasingly come from emerging markets such as China, Brazil and India, and mobile devices will continue to integrate more fully with the social media platform, Rauch writes.

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