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How to drive a Jeep across quicksand
Managing innovation is like driving a Jeep across a pond of quicksand, says John Nottingham, a co-president of Nottingham Spirk. It's risky, but you need to commit fully to the path you've chosen and not stop to second-guess yourself. "If you pause to think about it for a while, you start sinking in the quicksand and all of a sudden you disappear," Nottingham says.

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