Business leaders slow to adopt Web 2.0
Asked "Does your company use Web 2.0 to communicate with employees or customers?", 45.7% of a sample of 379 SmartBrief on Leadership readers said yes (25.9% use several Web 2.0 tools, such as social networking, wikis, blogs, Google services and telepresence, and 19.8% use at least one.) Another 22.4% are "interested in these tools but we haven't figured out how to apply them to our business." Twenty percent haven't yet seen the need for Web 2.0 at their companies, and 11.9% said they're unfamiliar with the tools.
"That's a relatively even distribution among those familiar with Web 2.0 tools. But it is interesting that less than 50% of businesses are using them now, despite all the rhetoric about these services. The other 22.4% who are interested would expand current usage by half again. These are relatively cheap media forms. Why hasn't business adopted them more fully? It would appear that marketers of Web 2.0 platforms and services haven't done as good a job as they might of explaining what they have to offer. " Eva Schmatz, president, Summus Limited.
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This story published in SmartBrief on Leadership on 07/30/2008
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