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Niche marketplaces make waves online

Online entrepreneurs are flocking to specialized e-commerce sites that connect niche groups of buyers and sellers. From arts-and-crafts site Etsy.com to data-sales specialist Infochimps, experts say the niche sites offer a tailored service and a sense of community that one-size-fits-all online marketplaces like eBay can't match -- and the sheer size of the online population means there's more than enough customers to keep specialist sites afloat.

Forbes | 12/14

This story published in SmartBrief on Leadership on 12/16/2009

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