Can a rapper make Intel more creative?
Intel appointed Black Eyed Peas front man Will.i.am as its director of creative innovation, a move that executives said is far more than another celebrity endorsement. Will.i.am has been at the forefront of the digital revolution in music production and distribution, and Intel Chief Marketing Officer Deborah Conrad said his insight will influence Intel's research and development as well as branding. "It's kind of a big green field we are going to go running through, and I wouldn't want to put any limits on that," she said.
Wall Street Journal, The
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This story published in SmartBrief on Leadership on 01/26/2011
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