Problems that Excel can't solve
The urge to quantify every problem and make strategic decisions using numbers and spreadsheets is counterproductive, argues Roger Martin. Science and hard data are useful, he writes, but so too are creative, intuitive approaches to management. "We must stop obsessing about measurement," Martin writes. "We must also consider the possibility that if we can't measure something, it might be the very most important aspect of the problem on which we're working."
Harvard Business Review online
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This story published in SmartBrief on Leadership on 01/12/2010
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