Mission statements don't have to be dumb
Most mission statements are the corporate equivalent of Hallmark cards, writes Nancy Lublin -- warm, cuddly sentiments that don't mean much. Companies would be better off using their mission statements to set clear, tangible and specific goals. "Employees, vendors, and clients don't get stoked by fuzzy mission statements," Lublin writes. "They will line up behind concrete goals."
Fast Company | 11/2009
This story published in SmartBrief on Leadership on 11/05/2009
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