Why Amazon and Wal-Mart went to war
Price wars normally hurt all the retailers involved, driving prices and profits lower across entire industries, but Amazon and Wal-Mart's decision to go to war over online book prices is different, writes James Surowiecki. The two companies are fighting over a limited list of best-sellers that they can afford to sell cheaply, he notes, with the aim of poaching customers not from one another, but from other book retailers. "Wal-Mart and Amazon have figured out how to fight a price war and win: make sure someone else takes the blows," Surowiecki notes.
New Yorker, The | 11/09
This story published in SmartBrief on Leadership on 11/05/2009
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