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Bonfire of the vanity metrics

When it comes to measuring success, it's always tempting for managers to focus on numbers that make them look good, writes Eric Ries. But while vanity metrics are great for press releases, they don't say much about the health of your company. To get real mileage out of your metrics, check your ego at the door and focus on finding numbers that are "actionable, accessible and auditable," Ries says.

Harvard Business Review online | 02/08 Bookmark and Share

This story published in SmartBrief on Leadership on 02/09/2010





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