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Hotelier aims high to beat the recession

Opening dozens of new hotels in the middle of a recession might sound like lunacy -- but for Frits van Paasschen, CEO of hotel giant Starwood, it's sound business strategy. Van Paasschen -- whose mantra is "refuel the cool" -- is opening 90 new hotels a year, focusing on expanding Starwood's designer-hotel brand, W. "This is a great time to open hotels," he says. "We are probably at the bottom of the cycle, and if you add fresh inventory you can enjoy the ride up."

Sunday Times (London) | 12/20 Bookmark and Share

This story published in SmartBrief on Leadership on 12/21/2009





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