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How Amazon is building up its mobile-ad army

MMA SmartBrief North America | May 29, 2012

Leveraging its position as owner of the fourth-most-visited smartphone properties, Amazon might become a formidable rival in the mobile-ad market. Amazon has hired Microsoft's Jamie Wells to build a mobile-ad sales team and is rumored to be talking to mobile-ad network partners such as Jumptap. More important, Amazon builds and sells its own mobile platform: It has sold 5.5 million tablets since the holiday debut of the Kindle Fire, according to IDC. Advertising Age (tiered subscription model) (05/28)


Businesses plan to put more resources into mobile marketing

MMA SmartBrief North America | May 23, 2012

Study: M-commerce among phone owners is up fourfold since 2010

MMA SmartBrief North America | May 25, 2012

Facebook debut is a caution for investors in mobile social

MMA SmartBrief North America | May 24, 2012

SMS outpaces e-mail in consumer engagement

MMA SmartBrief North America | May 25, 2012

Will Facebook become Buffy the smartphone player?

MMA SmartBrief North America | May 29, 2012

Target taps Shopkick for mobile rewards

MMA SmartBrief North America | May 24, 2012

Macy's taps QR, AR, SMS for in-store fashion campaign

MMA SmartBrief North America | May 23, 2012

Tablets drive more, bigger sales than smartphones

MMA SmartBrief North America | May 23, 2012

Google launches in-app billing for Android

MMA SmartBrief North America | May 25, 2012


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WEBINAR: Going on the Offensive Against Showrooming: Leveraging Mobile to Drive Store Analytics, Traffic, Engagement and Commerce (June 6)

MMA SmartBrief North America | May 25, 2012

Join GE, MasterCard, Coca-Cola at MMA Forum NY next month

MMA SmartBrief North America | May 25, 2012

WEBINAR: Reaching the Right Audience Through Mobile Social Media (May 31)

MMA SmartBrief North America | May 24, 2012

Mobile vs. Desktop Browsing: Is Time Spent On Site a Useful Metric?

MMA SmartBrief North America | May 24, 2012

National and Local Weather Forecast, Hurricane, Radar and Report

MMA SmartBrief North America | May 23, 2012




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