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How Amazon is building up its mobile-ad army
MMA SmartBrief North America | May 29, 2012
Leveraging its position as owner of the fourth-most-visited smartphone properties, Amazon might become a formidable rival in the mobile-ad market. Amazon has hired Microsoft's Jamie Wells to build a mobile-ad sales team and is rumored to be talking to mobile-ad network partners such as Jumptap. More important, Amazon builds and sells its own mobile platform: It has sold 5.5 million tablets since the holiday debut of the Kindle Fire, according to IDC. Advertising Age (tiered subscription model) (05/28)
Businesses plan to put more resources into mobile marketing
MMA SmartBrief North America | May 23, 2012
Study: M-commerce among phone owners is up fourfold since 2010
MMA SmartBrief North America | May 25, 2012
Facebook debut is a caution for investors in mobile social
MMA SmartBrief North America | May 24, 2012
SMS outpaces e-mail in consumer engagement
MMA SmartBrief North America | May 25, 2012
Will Facebook become Buffy the smartphone player?
MMA SmartBrief North America | May 29, 2012
Target taps Shopkick for mobile rewards
MMA SmartBrief North America | May 24, 2012
Macy's taps QR, AR, SMS for in-store fashion campaign
MMA SmartBrief North America | May 23, 2012
Tablets drive more, bigger sales than smartphones
MMA SmartBrief North America | May 23, 2012
Google launches in-app billing for Android
MMA SmartBrief North America | May 25, 2012
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WEBINAR: Going on the Offensive Against Showrooming: Leveraging Mobile to Drive Store Analytics, Traffic, Engagement and Commerce (June 6)
MMA SmartBrief North America | May 25, 2012
Join GE, MasterCard, Coca-Cola at MMA Forum NY next month
MMA SmartBrief North America | May 25, 2012
WEBINAR: Reaching the Right Audience Through Mobile Social Media (May 31)
MMA SmartBrief North America | May 24, 2012
Mobile vs. Desktop Browsing: Is Time Spent On Site a Useful Metric?
MMA SmartBrief North America | May 24, 2012
National and Local Weather Forecast, Hurricane, Radar and Report
MMA SmartBrief North America | May 23, 2012
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