Consumers can access video content showing how to incorporate Swanson's Flavor Boost broths into their recipes via a QR code in Swanson print ads. "Even more importantly, QR codes on print enable brands to gather valuable analytics such as how many people are interested in learning more about their products. ... This relevant information can convert a prospect into a new or loyal customer and ultimately drive ROI," said Mike Wehrs, president of ScanLife.