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Google upgrades DoubleClick for Publishers
Google says improved ad load times and lower impression losses are possible with its new internal-redirect feature in DoubleClick for Publishers. Custom creatives have also been added, which "are useful for delivering bespoke creatives developed in-house or provided by advertisers," Google says. "You can now include mobile impressions -- with mobile targeting information -- in your data transfer files."
WebProNews (Lexington, Ky.) (12/4)
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