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Halfbrick teams with OtherLevels to target more markets
Noting that marketing strategies may be more or less effective in different countries, Australia's Halfbrick Studios is tapping the expertise of mobile analytics firm OtherLevels to take its product to 13 new markets and languages. "A gamer in the United States isn't necessarily going to respond to a push notification in the same way a player in Indonesia or China would," said OtherLevels CEO Brendan O'Kane.

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