The case study showcases Levi's new line of women's jeans, "Curve ID." InMobi used sophisticated demographic targeting to reach Levi's target audience, women 18-30 years old. This case study is an example of how brand advertisers can run successful campaigns while only targeting premium carriers and relevant traffic. To view this engaging rich media ad, please click here. Learn more about what InMobi did for Levi's.