Businesses of many types are focusing their marketing strategies on mobile first, citing enhanced functionality and the ability to reach consumers wherever they may be, said attendees at this year's MMA Forum. More than 85% of marketers responding to a recent survey said they planned to increase their mobile spending. "Mobile has the potential to touch a user at every aspect of life. Mobile is everywhere; we use it in bed," said Crid Yu, vice president and managing director at ad network InMobi.