|
Gap's social media outreach puts mobile first Mobile is the focus of Gap's social media efforts, with smartphones accounting for 60% of all social media engagement, says Rachel Tipograph, the retailer's director of global digital and social media. "We have even tested that consumers like mobile content better, so we see higher engagement wit... ShareThis news summary appeared in MMA SmartBrief North America on 03/01/2013
View the original article: |
|
