What is happening to 10 o'clock?
For the last 30 years or so, networks have filled the 10 p.m. hour of prime time with high-quality, edgy dramas aimed at grown-up audiences, writes Brad Adgate, SVP-research for Horizon Media. However, high production costs, DVR penetration and cable competition have diminished the ability of networks to create top-flight dramas to air in late prime time.
Advertising Age | 11/02
This story published in NAB SmartBrief on 11/03/2009
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