PR Newswire | 35 days 15 minutes ago
The Inventure Group Expands International Distribution of Its Popular Burger King(TM) Snack Chips
PHOENIX, Oct. 19 /PRNewswire-FirstCall/ -- Leading snack food manufacturer, The Inventure Group
Based in Phoenix, The Inventure Group launched its first Burger King(TM) products, Ketchup & Fries and Flame Broiled snack chips, more than two years ago. They quickly gained a loyal following with consumers in the U.S. through broad distribution at convenience, grocery, club stores and vending machines. International distribution soon followed in mid-2008 when Hong Kong, Japan, as well as countries in Latin America and mainland Europe, began carrying the products. Since the introduction of the original Ketchup & Fries flavor, The Inventure Group has introduced new products to the line including Onion Rings, Hot & Spicy Onion Rings and French Toast snacks that all mirror the taste of the best-selling menu items at the leading fast-food restaurant. In early 2010, two additional exciting flavors will be added to the line up.
"We are looking forward to our Burger King(TM) snack chips becoming a favorite of consumers worldwide and we're excited to expand distribution to make these products available to an even wider audience," said Terry McDaniel, President & CEO of The Inventure Group, Inc. "The success of this product line underscores the strength and awareness of the Burger King(R) brand and the quality and great taste of the product. We also have the benefit of a strong licensing relationship with Burger King Corporation and its affiliates and their teams have shown tremendous trust in our ability to translate their brand into the snack category."
The Burger King(TM) product line marks the second successful restaurant licensing agreement for The Inventure Group, with sales growing steadily each year. The Inventure Group recently announced a record six-consecutive quarters of double-digit profit growth, due in part to the success of its licensed snack products. The Company is focused on growing its core company and licensed brands.
For additional information regarding product fulfillment, contact The Inventure Group at 623.932.6200.
About The Inventure Group, Inc.
The Inventure Group
ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 11,900 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Holdings Inc., please visit the company's Web site at www.bk.com.
SOURCE The Inventure Group, Inc.
CONTACT: Tara Powers or Matt Jackson, both of Lambert, Edwards &
Associates, +1-616-233-0500
Web site: http://www.inventuregroup.net/
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