Most Clicked AAAA SmartBrief Stories
1. Agencies starting to hire again
AAAA SmartBrief | Nov 16, 2009
For the first time in more than a year, the ad industry in September was slowly adding new personnel, particularly in social and digital media, health care and financial services, and at smaller agencies. Recruiters interviewed for this report said revenue-generating positions are in highest demand. "It's a slow build, but we're seeing activity we didn't see 90 days ago," said Jennifer Carroll of Korn/Ferry. Advertising Age (11/16)
2. BBDO Detroit employees face tough job market
AAAA SmartBrief | Nov 17, 2009
With the announcement that BBDO will close its Detroit office in January after failing to come to terms with its only client, Chrysler, the shop's 485 local employees will have to scramble to find new opportunities in the area's recession-ravaged market. "At the end of the day, a lot of these people will have to find jobs out of the market," said George Rogers of WPP's Team Detroit, which is Ford's agency partner. Advertising Age (11/16)
3. The chances agencies must take to compete
AAAA SmartBrief | Nov 19, 2009
Tim Williams, founder of consulting firm Ignition, offers his list of the 15 risks agencies must take in order to survive in a constantly changing marketplace. Among his recommendations are the need for agencies to have a digital department, become more involved in analytics to chart client sales and to play a role in buying media. Advertising Age (11/18)
4. Adweek picks Media All-Stars
AAAA SmartBrief | Nov 16, 2009
Adweek's list of a dozen Media All-Stars for 2009 includes Matt Seiler, global CEO of Interpublic Group's Universal McCann, who has been named executive of the year, and Rebecca Krawczyk, a media supervisor at Interpublic Group's Initiative, who has been singled out as a rising star. Adweek (11/16)
5. "Avatar" marketing leads the way on augmented reality
AAAA SmartBrief | Nov 20, 2009
Twentieth Century Fox and brands including McDonald's and Coke Zero are testing augmented reality to market the 3-D live-action movie "Avatar." The marketing partnerships will expand on the storyline, in which the main character is an injured war veteran who takes part in an AR-inspired program, and allow users to feel as though they are part of the action. Advertising Age (11/19)
6. Big Apple seeks to inspire "extreme local" holiday spending
AAAA SmartBrief | Nov 18, 2009
NYC & Company, the tourism organization for New York City, has launched a 24-day marketing effort intended to boost local spending in stores, restaurants and attractions in Manhattan and Brooklyn. "NYC extreme local," which includes print, outdoor and online elements, has two major sponsors, American Express and AT&T. New York Times, The (11/18)
7. 4A's, buyers sound off about Nielsen's local TV move
AAAA SmartBrief | Nov 19, 2009
The 4A's sent a letter to Nielsen criticizing its plans to shift the ratings currency of local TV buying from "live" ratings to a "live-plus-same-day" format that accounts for DVR time-shifting. "We ask that you get out of the way of the negotiating process and let buyers and sellers operate on a free market basis," writes Marc Goldstein, chairman of the 4A's Media Policy Committee and North American president-CEO of Group M. Advertising Age (11/18)
8. Survey: Most agencies failing to leverage social media
AAAA SmartBrief | Nov 16, 2009
While the majority of ad agencies have signed up for social-media sites like LinkedIn, Facebook and Twitter, few are actually using these tools with any frequency to prospect for clients or to market their brands, a survey from RSW/US and Second Wind reports. Adweek (11/16)
9. Cramer-Krasselt snags Crocs business
AAAA SmartBrief | Nov 17, 2009
Independent Cramer-Krasselt, Chicago, has won the global creative, media, digital and PR business for sandal-maker Crocs, in a review. Crocs reportedly spent roughly $12 million last year on domestic media. Advertising Age (11/16)
10. Social media leveling playing field, but traditional buys still matter
AAAA SmartBrief | Nov 18, 2009
Although the emergence of social media has helped some start-up brands compete successfully against the consumer packaged goods giants, some established companies still have been able to leverage greater market share through traditional media buys, this article says. Advertising Age (11/17)
Sign up for AAAA SmartBrief
Latest Blog Postsview more
Herraiz Soto and Ommwriter, the text editor
Adverblog
Herraiz Soto and Ommwriter, the text editor
Adverblog
Weetabix powers Google's librarian
Adverblog
Companies in the news
- Acxiom Corp
- Aegis Group PLC
- Blackstone Group
- DoubleClick Inc.
- Gartner Inc
- Havas
- IDC
- J.D. Power & Associates
- NBC Universal
- News Corp.
- Nielsen Co.
- Nielsen Media Research
- Nielsen Online
- OMD Worldwide
- The Walt Disney Company