Marketers told to mix their media
Smart marketers in the future will develop as many touchpoints as possible with potential consumers and will capitalize on the synergies between online and offline media platforms, according to this report. And as consumers continue to accept user-generated content on sites such as MySpace and YouTube, advertisers who play it safe with only traditional approaches will miss out.
TechNewsWorld
| 10/26
This story published in NATPE dailyLead on 10/26/2007
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